India1 Payments Ltd (formerly BTI Payments Pvt. Ltd.) is promoted by The Banktech Group PTY LTD & BTI Payments Singapore PTE LTD and was incorporated in the year 2006 and subsequently invested by India Advantage Fund S3 I, a fund managed by ICICI Venture Funds Management Company Limited in 2013. India1 Payments developed a strong local expertise in the POS industry before steadily expanding into ATM deployment and managed services and subsequently emerged as a leading White Label ATM operator.
Headquartered in Bangalore, India1 Payments Pvt. Ltd. has 8520 ATMs as of 30 Jun 2021, under india1ATM brand. India1 is the 2nd largest Semi Urban and Rural (SURU) ATM brand. After successfully establishing the ATM business we launched the micro ATM business. Our Company is currently piloting the use of micro-ATMs with 1,161 active units deployed in 6 states as of August 15, 2021
The BANKTECH Group, ultimate holding company of India1 Payments, today is a specialized payment and technology solutions provider across a range of industries and geographies. Established in 1991 BANKTECH became the first independent ATM deployer with the launch of CashConnect ATM network in 1998. Today Banktech Australia owns and operates more than 2,500 ATMs across hotels, clubs and casinos across Australia. Apart from Australia BANKTECH has presence in India, Cambodia and Philippines.
ATM ServicesWe have focused deploying our ATMs and building our brand in the SURU regions. According to CRISIL Research, our Company was the second largest operator of ATMs in terms of the number of ATMs in the SURU regions as of June 30, 2021. We also intend to leverage our brand and customer base to offer a range of value-added products and services. To that end, we plan to scale up the sale of display advertisements on our machines pertaining to both financial and non-financial products and services, and we are planning to introduce co-branded debit cards with partner banks, offer payment services over our ATMs and offer lead generation platforms (for products like loans, insurance and other products). According to CRISIL Research, our Company was the second largest operator of ATMs in terms of the number of ATMs deployed in the SURU regions as of June 30, 2021. (Source: CRISIL Report, September 2021). We view the SURU regions as the area for strategic growth of our business and have concentrated our new ATM deployment in the SURU regions.
White label ATM operators operate under license by the RBI under the Payment & Settlement Systems Act, 2007, and we have been an authorized white label ATM operator since February 12, 2014. Launched our first ATMs in Gubbi town in Karnataka, and expanded rollout in Tamil Nadu, Kerala, Andhra Pradesh and Uttar Pradesh
With 8520 ATMs, as of 30th June 2021, india1ATM is India’s largest WLA operator and the 2nd largest SURU ATM brand. We are present in 14 states & UT focusing on the semi-urban and rural (SURU) markets – which account for 90% of our deployment. The SURU markets are highly underpenetrated with an ATM density of ~7 ATM/ 100,000 population.
Micro ATM servicesTo maintain or improve our competitive position, we need to continually identify and introduce new or improved products and services and tailor solutions that respond to expanding customer needs in a timely and effective manner. In that regard, we are looking to expand our offering through the roll out of micro-ATMs and by developing a digital platform to provide financial services to our customers.
Micro-ATMs are portable devices that allow banking transactions including cash withdrawals, and fund transfers using debit cards. Micro ATMs also provide for Aadhaar enabled payments through the NPCI’s AePS system. Micro-ATMs are particularly well suited for rural and remote areas where connectivity and infrastructure are not conducive to deploying a full ATM. Using our cash management skills and other operational experience as an ATM operator as key differentiators, we plan to deploy micro-ATMs in rural areas. We believe micro-ATMs offer a significant opportunity to leverage and expand our india1ATM footprint and drive growth in transaction volumes. Our Company is currently piloting the use of micro-ATMs with 1,161 active units deployed in 6 states as of August 15, 2021